Repurposing Your Published Content to Help You Write Daily

John Guerrero
2 min readMar 2, 2022

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Photo by Sigmund on Unsplash

Do you have a hard time writing every day? Feeling like you have nothing new to say? One technique that daily writing gurus use is repurposing their published content. This means taking old content and reformatting it so that it’s fresh and new. You can take a blog post, turn it into a social media post, or even create an infographic out of it. By repurposing your content, you’ll never run out of ideas for things to write about!

There is absolutely nothing wrong about repurposing existing content. In many cases, you will enjoy the act of repurposing because it allows you to clarify what you wrote about previously. It gives you another opportunity to refine your thoughts around the repurposed content.

And, when you repurpose content that’s already been published, you can share it with an entirely new audience. Just because someone didn’t see your blog post the first time around doesn’t mean they won’t be interested in seeing it in a different format. So don’t be afraid to experiment with different ways of sharing your old content.

Here are some things to think about:

  1. Take heed of feedback. Look back at what, of your published work, garnered the most activity. That’s a sign that readers may be interested in another article about a similar topic.
  2. Look at things from a different perspective. Review published content and write about how things would turn out if you took a different viewpoint.
  3. Update your work. If you wrote about a current event, go back and update the piece with new information.

So, now that you know all about content repurposing, it’s time to get out there and write every day. This is a great way to keep your blog fresh and interesting, and it also helps you stay on top of your writing game. If you ever find yourself struggling for ideas, just take a look at some of your older content and see if there’s anything you can spin into a new post. By following these tips, you’ll be able to create awesome content that engages your readers and drives traffic to your website or blog.

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John Guerrero
John Guerrero

Written by John Guerrero

Sharing life, health, and wealth wisdom in under 5 minutes. Offering concise insights and practical advice for a balanced and thriving life.

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